Who Is Linus Ruzicka?

After an awesome 4th of July weekend and a little bit of time to catch up on some more training I’ve been meaning to do, today I wanted to get back to some basics of Facebook marketing.

Specifically, how to automate 90% of your Facebook marketing.


Now, Hold on A Sec…

You’re probably thinking “Hey Linus, didn’t you just do a “New” Facebook marketing webinar where you were talking about being involved actively and personally with Facebook?”

And my answer is “Yes.”

But, the emphasis on that webinar was your personal realationship building with prospects, your leads, and your team.  And how to gather all of the above for your business.

This post specifically is about your marketing and content syndication on Facebook.


Facebook Automation

It takes way too much time to manual wrestle with Facebook, and it’s totally not necessary. You can automate 90% of your Facebook efforts with a few simple settings.



1.  Connect Your Blog feed to Your FB Profile

• Simply go to your FB profile and select the “Notes” tab at the top.
• Scroll to the bottom of the page and select “See More Notes”
• Almost in the middle of the screen you’ll see a blue/grey box called “Notes settings,” and click on the “Import a Blog” link.
• In the “Web URL” box, enter in your blog feed address, minus the “http://” part.  So in my case it is www.linusruzicka.com/feed  (If you need your feed address, it’s just your blog web address with “/feed” at the end).
• A new window will open asking to confirm your blog import, so click the “Confirm Import” button.
• That’s it!

Importing a blog feed automates your content syndication and will cut down on your time significantly!

Whenever you publish a new post on your blog, Facebook will automatically notify all your friends in your mini-feed. Your current friends will see it and some will respond.

Keep in mind that this will also work with Twitter and YouTube. Simply do a search for their applications on Facebook, follow the instructions, and you’re automated with those as well. Just make sure that you do a search solely for the applications.


2. Connect Your Blog to Your Facebook Fanpage

I did an entire post about this a few months back.  Here is the link to that post: “How To Connect Your Blog to Your Facebook Fanpage”


3.  Add Facebook Friends Automatically

I’m going to assume that you have a list that you’re building.

If so, all that you need to do is send the members on your list a “let’s be friends” message within 3 days of them opt-ing into your list.  Simply create a “follow-up” message for Day 3 or 4, add it to your message list, and you’re good to go.

The only point of this email should be about how you want to be friends on Facebook.

You can also add your Facebook profile link to your email signature as well as your auto-responder signature.

All you’re saying is “I’m on Facebook and I’m active…come check me out.”

Then BAM!  When they check out your profile, they’re going to be opened up to a whole new world of you!


Friend Adder Bots?

NO!  Plain and simple.

If you are using a friend adder application for Facebook, you will be red-flagged and given a warning – if you’re lucky.

Most people end up getting their user accounts suspended or worse yet, deleted.  Even without warning.

So if you want to play the friend adder bot game, that’s fine.  But don’t say I didn’t warn you!


Am I Your Friend?

If for some reason you haven’t added me as a friend on Facebook, click here to get to my Facebook profile.  Stop by, leave me a note, and say howdy.

I promise I’ll respond!

Also, notice the little blue “Facebook Share” button at the top of this blog post?  Take a few seconds and spread the word about the fact that you found this post helpful for you and your Facebook Marketing Strategy.


Leaving No Network Marketer Behind,






P.S. – If you’re looking for more targeted traffic and responsive leads from your blog, take a look at the Right side of my blog and register for my Online DVD series “7 Day Attraction Marketing Guide” and Prospect Attraction Guide newsletter to get the same insider training only available to those lucky individuals subscribed to my newsletter.

Here is the recording from last nights “New Facebook Marketing Webinar.”

Make sure that you watch it as soon as possible as I plan on taking this down sooner rather than later and making it available only to my own private team.

Sorry, but that is just one of the benefits of working with me and my mastermind team…

…you get exclusive access to a lot of hidden training.

And that’s on top of the worldclass training that people are already getting as members from MLSP.

There is a link below to register and sign-up with me and my team of master marketers.

But in the mean time, watch the video below and I will see you inside!

**Don’t forget, here is the link to access the 12 questions you NEED to ask each new friend on Facebook**

I also mentioned above this video how you can join my elite team of mastermind marketers.

Not only get access to worldclass training with MyLeadSystemPro, but exclusive access to my private marketing team training that we do as a mastermind for my private team.

You can access my team by clicking this link: The Prospect Attraction Guide.

For registering, I am giving you a Free “7-Day Attraction Marketing Blueprint” training series to help shorten your learning curve by 12 months (…or so my team says!)

I’ll see you on the inside!

Well, there is a NEW game in town when it comes to Facebook Marketing.

…And no, it’s NOT Facebook PPC.

A year has passed since the LAST big shift in Facebook marketing, and a lot of time has slipped by.

P.S. – Pass this invitation along to your friends by clicking the blue “Facebook Share” button or the green “Retweet Button” at the top of this page.  They’ll thank you for it to allow them to catch a sneek peek at these changes!

Man…I had fun with Part 1 of the “Things You’re Doing On Facebook That Are Killing Your Business.”

I got up on my soapbox a little bit, but I also think it was a productive soapbox to be on.

I really hope that people take these tips to heart and mind, because as the title states, you can really kill your business if you don’t pick up your game and follow some really stupid simple rules.


Looking Back

Looking back at the comments I got in Part 1, “Not Replying to Messages or Comments” seemed to be a common point that a lot of people felt the same about, and admittedly, many also said they were slacking on and letting slip in their own Facebook marketing strategies.

I think a lot of that has to do with the fact that we all get busy and we let answering messages and replying to comments slip to the back burner.

But as you know, this is the part of your FB profile that is absolutely necessary to build your brand and your relationship with potential leads.

I can’t emphasize that enough!


Onto The List for Part 2

(Click Here if you missed Part 1)


5. Facebook Games

LOL…I really don’t know what to say here other than these games are crap!

Farmville, Fishworld, Yoville, etc., etc.

If you want to be productive and build your business online, who in the world is going to take you serious if you’re asking someone to come and help you harvest your corn field?

Or those damn snowball fights that always show up in the winter time.

I swear, if I get “hit’ with a snowball this winter I’m deleting you from my account.

Seriously though…these are such suckers of your precious time.  Why are you focusing on how big your building your “virtual farm” instead of building your business to buy your own acreage out in the country to build your dream house?


6.  Tagging

Now, I wavered back and fourth on this one because I occasionally use tagging myself, but you need to use it wisely.

If you are tagging people in a video because you want to have them watch your business opportunity presentation video, well, good luck!

Or if you tag people in a note or update that they have NO part of and are in no way related to it, you might want to reconsider your game.

BUT…

If you create a post referring to a friend that wrote a blog post, or created an awesome video, that’s cool!  Way cool actually!  Tag away!

“Hey, check out this cool new post my friend, Yo Le,  just posted on his blog.  It’s about the 3 Reasons you should join a tribe.”  And then I would simply tag Yo in the note.

Or if you’re in a group pic from a live event, and you’re friends with others in the pic, feel free to tag them as well.  It shows a relationship and helps to brand you with them.

As a general rule, if you have friends in your Facebook network that are included in the video, picture, note, etc, feel free to tag them.

One more spot to use this is in a welcome video.

If you have a short 20 second welcome video where you welcome your new Facebook friends, feel free to tag them in that too.


7.  Facebook Groups

Facebook groups are a WISE marketing strategy to use within Facebook.

It’s a little like a Fanpage, but really not.

And in reality, a Facebook group is really another list to utilize like your auto-responder list.

With a Facebook group, you can blast one message out to your entire group with the press of a button.

You can also create “events” within your group and invite people to them from your group.

I personally use my group to provide blog and article marketing tips and strategies to my members, and help drive traffic to my blog my sending a message with a link to the blog post.

But, groups can easily be abused.

If you invite me to a group you created, it better live up to the purpose that you created if for and stated within the description of the group.

If you invite me to a group that talks about blog marketing, you better not use it to slam me with a business opportunity or product pitch.


I’ve Rambled Long Enough

There are plenty more issues to bring up that you may or may not be doing on Facebook that is killing your business.

But, I’m keeping these next two ideas for a later date because they are big enough that I’m going to create a specific post for each one.

But, I promise you that it will simplify your time on Facebook and help you to drive more traffic to your blog and websites.

Until then, I’m going to direct you back up to the top of the page and click the green Retweet and blue Facebook share button.  It’s a simple automated click that will take you about 5 seconds for each one.  Thank You ahead of time!


Leaving No Network Marketer Behind,

As I sit here writing this post about the things you’re doing on Facebook that are killing your business, I realized that I’d probably never really itemize a complete list.

It would be an unending task.

There are so many different things that a majority of people do on a daily or even hourly basis that are killing their image, brand, and therefore their business.

Some of them, they probably don’t even know you’re doing.

It’s just something that comes so natural to you, you just think it’s o.k. to do, so you keep doing it.

And no one’s taken the time to tell you it’s killing your image and brand.

That is…until now (wink, wink).

You know that Facebook is awesome!

And even though you can use it to market business opportunities, you have to do it very passively and rarely.

Facebook is about ongoing updates, recognition, networking, establishing trust, and most
importantly… BONDING.

Your #1 goal is for people to LIKE YOU.


1.  First Impressions

Think about it, when you first meet someone, what’s the first thing they see?

Your face right?

So if you’re on FACEbook, why are you hiding behind a company logo or cartoon character on your profile?

Do you really think someone is going to take you seriously with a picture of Tweetybird or Pac-man as a profile picture?

Might I suggest that you add an actual picture of you for your profile pic?

It doesn’t have to be a professional pic.  Just be natural and be you.


2.  Pitching People on Their Profile

This one really gets me – for a  few reasons.

There’s 2 parts to this:  1. When you first network with someone, and 2. After you’ve already networked with someone for an extended period of time.

It states “Amateur” and reeks of unprofessionalism.

If I get those messages on my profile, I warn the friend that I will not accept that activity on my profile, and if it happens again I will delete their profile from my list.  (fyi, I’ve only had to do this once so far…)

Perry Belcher put it best when he stated that people need to treat social networking like a dinner party.  When you go up to meet someone for the first time at a dinner party do you say, “Hi, My name’s Jeff, and I work for “MLM company X”, do you want to join me in my business?”

Hell no!

You simply build that relationship and get to know the person.  If you build that relationship with them, you gain their trust and respect.

So why aren’t you trying this in Facebook?

Instead try something witty or off the wall like, “Hey Cindy, glad to connect with ya here on Facebook.  Let me buy you a coffee!  Wait, no that only works in person.  Dang…let me check my notes on what to say here.”

I guarantee that will get you better responses than “Hi Cindy, glad to connect with you here on Facebook.  I’m looking forward to getting to know you.” blah blah blah…

Stand out from the crowd!


3.  Pitching Me on A Friend Invite

This is WORSE than #2.

If I get a friend request with a message in it pitching me on a business opp., I automatically decline that friendship.

If more people start doing that, I’m willing to bet that we start to see that activity cease.

Instead, leave a message saying, “Brian, simply wanted to connect with you here on FB ’cause you look awesome in your profile pic – meaning you seem like a real person.  Lets connect and see where this goes.”

Again, this will elicit a response.


4.  Not Replying to Messages or Comments

This is just dropping the ball and missing out on potential money.

And I’ll admit, I’m guilty of from time to time. But, I’m trying to do better.

See, when you look at Facebook, it’s all about networking.

So when you post a blog feed on your profile, and someone takes the time to comment on it, their network sees it.

When they go to see the full commentary, they’re expecting to see you involved in the commentary.

The more you’re involved and trusted for the content you’re producing, or replying to comments that people see on your profile, the more you’re trusted.

In a way, it’s like giving you a referral to their friend network, which means more eyes on you.

The same thing can be said of replying to messages.  Granted, their one on one.  But it’s still letting people know that you’re real.


My Brain Moved Too Fast

Apparently, I have  a  little to say on this topic, with some good ideas to help change the bad habits around.

So if you liked the “Things You’re Doing On Facebook That Are Killing Your Business – Part 1″, stay tuned for the next post on Part 2 where I break down some more ideas to help improve your Facebook strategies.

One thing you can do for me now is hit the little green “Retweet” and blue “Facebook Share” button at the top of this post.

Let your friends also know some things that might also be killing their business.  They’ll thank you for it in the long run!


Leaving No Network Marketer Behind,

Ever wondered about the professionals marketers and their Facebook Marketing Secrets?

Now you can learn some golden nuggets from My Masterminds webinar that we held last night for our own personal teams and compare Our Facebook marketing strategies to Your Current Strategies.

Inside we dissect our strategies for:

• Adding Friends
• The Significance of Creating Groups (this is another “list” to grow for your business)
• Using Facebook Chat to talk  with prospects
• How Facebook and Attraction Marketing Is Like A Dinner Party – don’t blow your first impression!
• “Friending” your leads to help build your brand and relationship with your leads.
• How and Why you should get to 5000 friends sooner rather than later.
• How to use Facebook to syndicate your blog and video content.
• And Much more inside!

Make sure to check out my other blog posts (hyperlinked above) on other Facebook Marketing Strategies to use in your business.
Leaving No Network Marketer Behind,





P.S. – If you learned something new and liked what you saw, can you do me a favor?  See those little green and blue squares for Facebook Share and Twitter Re-tweet at the top of the screen?  Can you hit each one for me and let others know about what you saw?  Thanks ahead of time!

Notice anything different about this blog lately?

It’s not huge, so I’ll give you a hint.  It’s blue and starts with the “F” word.

NO – not THAT word – jeez…

It’s the Facebook Share Button!

Maybe I’m behind the times, or maybe I simply hadn’t noticed or paid close enough attention.

But somewhere along the way I had NOT added the “Facebook Share Button” to my blog until recently.

I actually laughed out loud when I was updating some of my plugins last week, and realized that I had overlooked actually adding it into my Top WordPress Plugins For Internet Marketers.

Since I don’t want this little plugin to feel all left out – I’m dedicating this post to the Facebook Share button – and specifically how you can use it to learn how to Generate MLM Leads from Facebook.



What It Does…

It’s So Easy, A Network Marketer Could Do It

So this was a simple post – after my wife introduced me to it!  She’s the one that showed me how to connect your blog to your facebook fan page.

So I’m going to send her a shameless promo here and have you visit The Couponess.com to give her a little “traffic love.”

But really, this is a simple thing to do, as my tutorial video shows above here.  (If for some reason you can’t see the video, here is the direct link on Youtube – http://www.youtube.com/watch?v=XMXikGO_RQM).


What I was Missing

I have a Facebook profile page that is already linked to my blog through my feed system so my blog posts show up there – but my friend count is already getting up into the 3000′s, so I knew I needed to start looking at building a fan page soon with the idea of building my contact list larger on Facebook.

I also have “The Official Linus Ruzicka” group page on Facebook as well, and have been using that as an accessory site to build a relationship with people, but the downside to a Facebook Group is that you have to manually insert your blog posts.

And I was not able to find an option to add your blog feed to your Facebook Group automatically as you create a post on your blog.

You can create discussions, add events, videos, and everything else that the Facebook fan page has – except – the “Notes” tab, which will allow your blog feed to auto-post into your facebook fan page.

If there was a way to automate things and make it easier, then I’m all for it.


My Dilema

What started all of this is that my wife was tired of having to copy and paste the content from her main Facebook profile page into her fan page.

She wanted to add her blog feed to her Facebook fan page.  So she started hunting around, and discovered the process I talked about in the video at the top of the page.

I have to admit, I was tired of doing the same thing between my profile and my Facebook group.

My first thought was to go and double check my Facebook Group – and sure enough, I couldn’t find any connection to add my blog feed to my facebook group.

Bummer!

I had already spent over a year building my Facebook Group, so I was torn if I wanted to go to the effort of building a fan page just so I could connect my blog to my facebook fan page.

So, to automate as much as I could, I decided it would be best to create a new Facebook Fan Page to allow my blog to connect to the Fan page.

The part I’m working on now is adding new friends and building my list on my Facebook Fan page.


The “List”

So it dawned on me, keep my Facebook group as it is, and use my new Facebook Fan page as a new “List” to build a relationship and contact with.

So I will be building my fan page with that design in mind.

When you look at my Facebook account – I now have my regular profile, my Facebook group, and now I have a Facebook fan page connected to my blog posts.

I think I’m pretty well maxed out for my account.

So, if you have any ideas of how to connect your blog to your Facebook account, I’d like you to leave a comment here so that others can learn from it as well.

P.S. Tweet MeMe Up – If you like this blog post then share it with your Twitter buddies too. It’s really easy to do, just look for the little green “retweet” button at the top of this post. It’s definitely appreciated.

O.k., brand new tool for all of you social media junkies. Actually, no, more of a resource for you to Really stay on top of the “happenings” regarding social media and networking.

The site is http://Mashable.com and the great thing about Mashable.com is that new content is being added daily to keep you up to date on Social Media Happenings. You can even subscribe to receive updated via e-mail to stay ON TOP of the current trends, breaking news, information, etc.

I know many of you SM Marketers are already aware of this site but I am sure many of you aren’t.

Being a social media site, of course you can add them on Twitter, Facebook, Set Up An RSS Feed, and subscribe To Receive Daily Emails

http://Mashable.com

Looking for a way to keep your teams updated on social media and provide some value? Mashable.com is a great place to discover Social Media Happenings. If you understand this game is all about providing value to others, then this is one of many gret places to start.

Leaving no network marketer behind…

I’m not quite sure my motivation in writing this post.  Is it to make a point?  Is it to explain that it’s “o.k.” to tag somone?  Is it to help provide some “tagging” etiquette?

Before I get into that, let me provide some background first.

One of my techniques to introduce myself to people in Facebook is to tag them in a Welcome video.  After 2-3 days I remove the tag from those new friends and tag the next set of new friends.  I learned this strategy here and already have it located on my blog:  Facebook Marketing Training

But, my welcome video is simply that.  I introduce myself, give them some background on who I am, and welcome them to leave me a comment on my profile.

I simply do this to introduce myself and set myself apart from the masses to always leave messages like “Hi welcome to my network, I look forward to networking with you.”  Blech!!  How many of those do you get in a day?  3? 5? 10? How is that separating you from the masses.

Come on people!!

Now, I know that for some people, this is a dicey subject.  Some people are DEADSET against tagging (as you’ll read in a bit).  But I find it as a very effective tool inside of Facebook.  As long as you are using the principles of attraction marketing, you will generally stay within safe limits of bringing attention to yourself.

Linus Ruzicka Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.  -Mark Twain

Linus, I realize you are running a business but I don’t appreciate you attaching video’s to my site. Remove immediately or I will report this incident. October 16 at 8:19am

Linus Ruzicka Did you even watch the video? It was simply a welcome video saying hello and introducing myself. Nothing more. I only tagged you with it as you and I have recently become connected here on FB and I wanted my introduction … Read More to be unique. I didn’t realize that saying “hello” to someone would ever upset them as it obviously did with you. It is sad that others have ruined this approach of saying hello by blatantly pitching their business in the video. Consider the welcome video removed. October 16 at 1:15pm

Linus, It is not nice to tag others in your video, whatever the reason. Some people like myself want to control what appears on their wall. I guess that they don’t teach this at Mike Dillard’s school. October 18 at 8:55pm

Linus Ruzicka Thomas…by what you’re saying here is that if I were to create a testimonial video talking about what a great attraction marketing mentor you are, it wouldn’t be proper to tag you in the video? That seems rather un-Dillard wouldn’t you say? October 18 at 9:18pm

Hey Linus, Love you come backs, other people should put more energy in the way they market their business rather than criticise how people brand them self’s in their business.You go Linus!! October 19 at 5:34am

Linus Ruzicka I think this is going to be one of my new blog posts. ” To tag or not to tag – that is the question.”But really though, I’m not here to knock one side or the other. I just tag my new friends in a video where I simply introduce myself and give a virtual handshake. People pay more attention to a video than a message that says “Hey, welcome to my network. I look forward to networking with you.” Do you know how many of those i get every single day? How is that separating yourself from everyone else that does the same thing?Maybe I’m in the minority on this issue, but my video comments directly to that video sure seem to support my point of view. October 19 at 5:55am

Might use that too for an article….something positive has come from all of this…!! October 19 at 6:08am

There is nothing wrong with a welcome tag, just make sure the video is just that, a “welcome tag” and doesn’t include promoting your business with links, etc. October 19 at 6:56am

Linus Ruzicka I have a little chuckle that all of this was started off of the quote was at the top of this thread. Funny! October 20 at 5:45am

Yes Linus, I agree, there must be a lot of people with nothing to do, they need to go to work and dump the negativity out of their heads. October 20 at 5:55am

So, as you can see how that transpired that it is a majority of people who tend to agree that tagging someone is fine, but as long as you do it in a non-spamming manner.

Creating a video about your next best opportunity and then tagging 1000 of your friends on Facebook isn’t cool – at all!

But, if you create a video giving someone a testimony, providing help to someone specific, or like me – creating a welcome video- you should be fine and good to go.

You need to be judicious in what you say and how you say it.  If you don’t, people in these social networks will certainly let you know.

Really though, if you have any doubts about what to do in a social aspect and provide a role model and leadership to others, just go back and read Mike Dillards Magnetic Sponsoring.   He provides the basics and ground work of what you should be doing in attraction marketing.