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Who Is Linus Ruzicka?

Surgical RN Turned Entrepreneur – Helping Others Turn Their Businesses into Financial Freedom!

Archive for the ‘Marketing Strategies’ Category

Increase Your Blog Conversions by Keeping Their Eyes On Your Content

Posted by Linus Ruzicka On July - 24 - 2010






One of the topics I’ve been covering in recent months is how to increase your blog conversions.

Afterall, blogging is a GREAT way to brand yourself.  If you’re putting out great content and value, it’ really pretty easy to generate leads just on content alone.

(And yes…you still need a lead capture form somewhere on your blog.  Maybe even a pop-over form)

Now, I’ve talked in great lengths in the past on how easy it really is to get traffic to your blog, so today I’m going to give you some more tips on ways to get that traffic to convert more.


#1 – First and Foremost

Create good content, provide value, and give others a reason to read your blog in the first place.

No value = no visitors.  Plain and simple.

It amazes me the people that STILL don’t get this #1 factor!


#2 – Ask Them To Subscribe to Your Blog Feed

There are a TON of ways to invite people to subscribe to your feed.

The main reason I include this is because it will get people coming back to your site.

When you provide quality to your feed subscribers, the more they come back, and the more they come back, the greater your chance that they opt-in to a lead capture form.


#3 – Include A Free Course

The sooner you get a free course on your site that is simple CHUCK-FULL of value, the sooner you’re going to have leads coming in to register for it.

Look at mine on the right of this page here.

It’s simply a 7 day training course on creating traffic and converting that traffic into leads.

There is a graphic and right above it is a video.


#4 – The Video

The reason for the video is 2 prong.

  • Video introduction welcoming your traffic to your site.  (I would NOT recommend setting it on autoplay).  Watch my video for an example of what to say.
  • The video will also introduce them to your free course.  So make sure that you put the video near the free offer to that you can point it out and they don’t have to go looking for it.

#5 – Keep People On Your Blog

The longer that eyes are on your site, the more likely they are to find something they like.

When they find something they like, they act.  And in this case, they act by opt-ing in to a course you’re offering.

It’s simply human psychology.

The key then becomes ways to keep people’s eyes on your blog.

Here are some plug-ins that you can use to keep peoples eyes on your blog:

  • Comment Redirect - This plugin sends people to a thank you page after they leave you a comment. You can ask them to subscribe to your free offer when they get to the re-direct.
  • Related Posts – At the end of each blog post, this plug-in will add a list of related posts that are similar to the post you just created.  If the post you just wrote was attractive enough, they will be attracted to the related posts at the bottom. (if you’re look at the bottom of this post, you’ll see what I’m talking about).
  • WP Thread Comment – My blog theme DOES NOT like the Disqus plugin.  So I was forced to find a different option.  And honestly, I PREFER this one to Disqus.  It creates a thread of comments that LOOKS a lot more  attractive.
  • Fast and Secure Contact Form – This is a cool little plugin that allows people to contact you directly.  If you don’t make it obvious for people on how to seek you out, they won’t go looking.  And you NEVER KNOW what they may want to contact you about.
  • Popularity Contest – This is exactly like it says.  It creates a widget on your blog that shows the most popular posts.  People are inherently drawn to popularity and will want to read more.  This means they’re staying longer on your site.

So folks, there you have it, the best ways to Increase Your Blog Conversions by keeping their eyes on your site as long as possible.

If you liked this post, please share it with “Facebook Share” and “Retweet” buttons at the top. I really appreciate it!


Leaving No Network Marketer Behind,






How To Generate Leads from Webinars

Posted by Linus Ruzicka On July - 21 - 2010






Have you ever thought about how to generate leads from webinars?

Believe it or not, webinars are a great money making opportunity!

It’s just that there aren’t a lot of people using it, so now is the time to take advantage of some free training.


Here’s How You Do It:

**Disclaimer: This method will NOT work if you are doing a mastermind webinar with a group of people. It is too hard to add in your own affiliate links for each individual person. So I do not recommend that you present links unless there is a way to benefit the ENTIRE group (i.e. – a group marketing product that you have created).

(Hint hint…look out for one that we’re putting out in late August or early September).

The methods I’m going to talk about below are only if you’re doing the webinar by yourself.

Also, I prefer to use GoToWebinars for my webinars.  What I describe below is in the GoToWebinar format.


1. Catchy Title

Use something as simple as “Linus Ruzicka LIVE Q&A -Plus a Bonus “Open Immediately”

Make sure to put the “Bonus” in the message.

If you have other Copywriting skills, feel free to use them here too.


2. Put The Bonus In The Message

When creating the body of your message, make sure to put the link to whatever your free “Bonus” is inside the body.

It could be an e-book, video bootcamp, free coaching session, etc.

Whatever it is, just make sure that it’s valuable and you label it as the “bonus.”

This is the leverage piece you use to get the people to open your message PLUS, you’re giving them something of quality and value for free.

Also, in the signature of the message, this is where you place your first affiliate link that you want someone to visit.


3. “Where To Send Attendees”

If you are sending people to an affiliate link , here is the second spot where you place the affiliate link.

When setting up the webinar, it gives you an option of where to send the people to after you register.

Simply place your affiliate link in here, and after they register for the webinar, they will be redirected to your site.


4. Reminder Messages

When you set up a webinar, you can set reminders for your attendees.

Under the “Change Settings” section that you see after you set-up the webinar:

Select “E-mail notifications” in the drop down menu:

  • Here you can customize the “confirmation email.”
  • You can also send reminder e-mails to registrants and invitee’s.  Make sure that you set up all three to be sent at “1 day” “2 hours” and “1 hours”
  • Then personalize the reminder message to include your affiliate link



5. The Webinar Itself

Since you are actually doing a webinar, a smart idea is to connect the topic of your webinar to your affiliate links.

For example, if you’re doing a webinar about qualifying your prospects make your content about that, then consider putting in your links to “Black Belt Recruiting” from Mike Dillard at the end of the webinar.

Also, then at the very end of the webinar, mention where you learned your skills in how to qualify your prospects and give them your affiliate link to Black Belt Recruiting.


6. “Follow-up messages” To Attendees

In the same drop down section, you can customize the follow up message that is sent to attendees that were on the webinar.

Set your affiliate link inside the message and schedule it to go out 1 hour after the webinar.


7.”Follow-up messages” to No-Shows

You can personalize a message that is sent to the folks that registered, but didn’t attend your webinar.

Again, customize the message to include your affiliate link and have it scheduled to be sent out 1 hour after the end of the webinar.

Make sure to “Save Changes” at the bottom and you’ve now monetized your webinars!

Advice: For the first few webinars that you do, you may want to warm them up to what you’re doing to get them used to seeing your affiliate links, so consider posting your affiliate links in only a few spots.

So there you have it – this is how you monetize and geerate leads from your webinars.


Leaving No Network Marketer Behind,





P.S. – If you think some others on your team or your list can benefit from this training, make sure to let them know. Simply click the blue “Facebook Share” or green “ReTweet” buttons at the top of this post.

How To Automate 90% Of Your Facebook Marketing

Posted by Linus Ruzicka On July - 6 - 2010






After an awesome 4th of July weekend and a little bit of time to catch up on some more training I’ve been meaning to do, today I wanted to get back to some basics of Facebook marketing.

Specifically, how to automate 90% of your Facebook marketing.


Now, Hold on A Sec…

You’re probably thinking “Hey Linus, didn’t you just do a New” Facebook marketing webinar where you were talking about being involved actively and personally with Facebook?

And my answer is “Yes.”

But, the emphasis on that webinar was your personal realationship building with prospects, your leads, and your team.  And how to gather all of the above for your business.

This post specifically is about your marketing and content syndication on Facebook.


Facebook Automation

It takes way too much time to manual wrestle with Facebook, and it’s totally not necessary. You can automate 90% of your Facebook efforts with a few simple settings.



1.  Connect Your Blog feed to Your FB Profile

  • Simply go to your FB profile and select the “Notes” tab at the top.
  • Scroll to the bottom of the page and select “See More Notes”
  • Almost in the middle of the screen you’ll see a blue/grey box called “Notes settings,” and click on the “Import a Blog” link.
  • In the “Web URL” box, enter in your blog feed address, minus the “http://” part.  So in my case it is www.linusruzicka.com/feed  (If you need your feed address, it’s just your blog web address with “/feed” at the end).
  • A new window will open asking to confirm your blog import, so click the “Confirm Import” button.
  • That’s it!

Importing a blog feed automates your content syndication and will cut down on your time significantly!

Whenever you publish a new post on your blog, Facebook will automatically notify all your friends in your mini-feed. Your current friends will see it and some will respond.

Keep in mind that this will also work with Twitter and YouTube. Simply do a search for their applications on Facebook, follow the instructions, and you’re automated with those as well. Just make sure that you do a search solely for the applications.


2. Connect Your Blog to Your Facebook Fanpage

I did an entire post about this a few months back.  Here is the link to that post: “How To Connect Your Blog to Your Facebook Fanpage”


3.  Add Facebook Friends Automatically

I’m going to assume that you have a list that you’re building.

If so, all that you need to do is send the members on your list a “let’s be friends” message within 3 days of them opt-ing into your list.  Simply create a “follow-up” message for Day 3 or 4, add it to your message list, and you’re good to go.

The only point of this email should be about how you want to be friends on Facebook.

You can also add your Facebook profile link to your email signature as well as your auto-responder signature.

All you’re saying is “I’m on Facebook and I’m active…come check me out.”

Then BAM!  When they check out your profile, they’re going to be opened up to a whole new world of you!


Friend Adder Bots?

NO!  Plain and simple.

If you are using a friend adder application for Facebook, you will be red-flagged and given a warning – if you’re lucky.

Most people end up getting their user accounts suspended or worse yet, deleted.  Even without warning.

So if you want to play the friend adder bot game, that’s fine.  But don’t say I didn’t warn you!


Am I Your Friend?

If for some reason you haven’t added me as a friend on Facebook, click here to get to my Facebook profile.  Stop by, leave me a note, and say howdy.

I promise I’ll respond!

Also, notice the little blue “Facebook Share” button at the top of this blog post?  Take a few seconds and spread the word about the fact that you found this post helpful for you and your Facebook Marketing Strategy.


Leaving No Network Marketer Behind,






P.S. – If you’re looking for more targeted traffic and responsive leads from your blog, take a look at the Right side of my blog and register for my Online DVD series “7 Day Attraction Marketing Guide” and Prospect Attraction Guide newsletter to get the same insider training only available to those lucky individuals subscribed to my newsletter.



Webinar Recording – The “New” Facebook Marketing Webinar

Posted by Linus Ruzicka On July - 1 - 2010





Here is the recording from last nights “New Facebook Marketing Webinar.”

Make sure that you watch it as soon as possible as I plan on taking this down sooner rather than later and making it available only to my own private team.

Sorry, but that is just one of the benefits of working with me and my mastermind team…

…you get exclusive access to a lot of hidden training.

And that’s on top of the worldclass training that people are already getting as members from MLSP.

There is a link below to register and sign-up with me and my team of master marketers.

But in the mean time, watch the video below and I will see you inside!

**Don’t forget, here is the link to access the 12 questions you NEED to ask each new friend on Facebook**

I also mentioned above this video how you can join my elite team of mastermind marketers.

Not only get access to worldclass training with MyLeadSystemPro, but exclusive access to my private marketing team training that we do as a mastermind for my private team.

You can access my team by clicking this link: The Prospect Attraction Guide.

For registering, I am giving you a Free “7-Day Attraction Marketing Blueprint” training series to help shorten your learning curve by 12 months (…or so my team says!)

I’ll see you on the inside!






The “New” Facebook Marketing

Posted by Linus Ruzicka On June - 28 - 2010




Well, there is a NEW game in town when it comes to Facebook Marketing.

…And no, it’s NOT Facebook PPC.

A year has passed since the LAST big shift in Facebook marketing, and a lot of time has slipped by.

People are following other people with their strategies and techniques.  And as there is a tendency to happen after a big training webinar, things got saturated and people got getting tired of looking at the same stuff over and over again.

So we felt it was time to come up with some new strategies.

We’ve spent the last few weeks testing out some New Facebook strategies that are getting great results!

And I’m going to share them with you on Tuesday night!

See, isn’t it great that you’re on my subscriber list?

Step by this Tuesday night at 6:30 pm PST to see what all of the whispering is all about!

Title:         The “NEW” Facebook Marketing
Date:         Tuesday, June 29, 2010
Time:        6:30 pm – 7:30 pm PDT/9:30 pm – 10:30 pm EST

After registering you will receive a confirmation email containing information about joining the Webinar.

Space is limited.

Reserve your Webinar seat now at:
The “New” Facebook Marketing Webinar


Leaving No Network Marketer Behind,





P.S. – Pass this invitation along to your friends by clicking the blue “Facebook Share” button or the green “Retweet Button” at the top of this page.  They’ll thank you for it to allow them to catch a sneek peek at these changes!








Man…I had fun with Part 1 of the “Things You’re Doing On Facebook That Are Killing Your Business.”

I got up on my soapbox a little bit, but I also think it was a productive soapbox to be on.

I really hope that people take these tips to heart and mind, because as the title states, you can really kill your business if you don’t pick up your game and follow some really stupid simple rules.


Looking Back

Looking back at the comments I got in Part 1, “Not Replying to Messages or Comments” seemed to be a common point that a lot of people felt the same about, and admittedly, many also said they were slacking on and letting slip in their own Facebook marketing strategies.

I think a lot of that has to do with the fact that we all get busy and we let answering messages and replying to comments slip to the back burner.

But as you know, this is the part of your FB profile that is absolutely necessary to build your brand and your relationship with potential leads.

I can’t emphasize that enough!


Onto The List for Part 2

(Click Here if you missed Part 1)


5. Facebook Games

LOL…I really don’t know what to say here other than these games are crap!

Farmville, Fishworld, Yoville, etc., etc.

If you want to be productive and build your business online, who in the world is going to take you serious if you’re asking someone to come and help you harvest your corn field?

Or those damn snowball fights that always show up in the winter time.

I swear, if I get “hit’ with a snowball this winter I’m deleting you from my account.

Seriously though…these are such suckers of your precious time.  Why are you focusing on how big your building your “virtual farm” instead of building your business to buy your own acreage out in the country to build your dream house?


6.  Tagging

Now, I wavered back and fourth on this one because I occasionally use tagging myself, but you need to use it wisely.

If you are tagging people in a video because you want to have them watch your business opportunity presentation video, well, good luck!

Or if you tag people in a note or update that they have NO part of and are in no way related to it, you might want to reconsider your game.

BUT…

If you create a post referring to a friend that wrote a blog post, or created an awesome video, that’s cool!  Way cool actually!  Tag away!

“Hey, check out this cool new post my friend, Yo Le,  just posted on his blog.  It’s about the 3 Reasons you should join a tribe.”  And then I would simply tag Yo in the note.

Or if you’re in a group pic from a live event, and you’re friends with others in the pic, feel free to tag them as well.  It shows a relationship and helps to brand you with them.

As a general rule, if you have friends in your Facebook network that are included in the video, picture, note, etc, feel free to tag them.

One more spot to use this is in a welcome video.

If you have a short 20 second welcome video where you welcome your new Facebook friends, feel free to tag them in that too.


7.  Facebook Groups

Facebook groups are a WISE marketing strategy to use within Facebook.

It’s a little like a Fanpage, but really not.

And in reality, a Facebook group is really another list to utilize like your auto-responder list.

With a Facebook group, you can blast one message out to your entire group with the press of a button.

You can also create “events” within your group and invite people to them from your group.

I personally use my group to provide blog and article marketing tips and strategies to my members, and help drive traffic to my blog my sending a message with a link to the blog post.

But, groups can easily be abused.

If you invite me to a group you created, it better live up to the purpose that you created if for and stated within the description of the group.

If you invite me to a group that talks about blog marketing, you better not use it to slam me with a business opportunity or product pitch.


I’ve Rambled Long Enough

There are plenty more issues to bring up that you may or may not be doing on Facebook that is killing your business.

But, I’m keeping these next two ideas for a later date because they are big enough that I’m going to create a specific post for each one.

But, I promise you that it will simplify your time on Facebook and help you to drive more traffic to your blog and websites.

Until then, I’m going to direct you back up to the top of the page and click the green Retweet and blue Facebook share button.  It’s a simple automated click that will take you about 5 seconds for each one.  Thank You ahead of time!


Leaving No Network Marketer Behind,











As I sit here writing this post about the things you’re doing on Facebook that are killing your business, I realized that I’d probably never really itemize a complete list.

It would be an unending task.

There are so many different things that a majority of people do on a daily or even hourly basis that are killing their image, brand, and therefore their business.

Some of them, they probably don’t even know you’re doing.

It’s just something that comes so natural to you, you just think it’s o.k. to do, so you keep doing it.

And no one’s taken the time to tell you it’s killing your image and brand.

That is…until now (wink, wink).

You know that Facebook is awesome!

And even though you can use it to market business opportunities, you have to do it very passively and rarely.

Facebook is about ongoing updates, recognition, networking, establishing trust, and most
importantly… BONDING.

Your #1 goal is for people to LIKE YOU.


1.  First Impressions

Think about it, when you first meet someone, what’s the first thing they see?

Your face right?

So if you’re on FACEbook, why are you hiding behind a company logo or cartoon character on your profile?

Do you really think someone is going to take you seriously with a picture of Tweetybird or Pac-man as a profile picture?

Might I suggest that you add an actual picture of you for your profile pic?

It doesn’t have to be a professional pic.  Just be natural and be you.


2.  Pitching People on Their Profile

This one really gets me – for a  few reasons.

There’s 2 parts to this:  1. When you first network with someone, and 2. After you’ve already networked with someone for an extended period of time.

It states “Amateur” and reeks of unprofessionalism.

If I get those messages on my profile, I warn the friend that I will not accept that activity on my profile, and if it happens again I will delete their profile from my list.  (fyi, I’ve only had to do this once so far…)

Perry Belcher put it best when he stated that people need to treat social networking like a dinner party.  When you go up to meet someone for the first time at a dinner party do you say, “Hi, My name’s Jeff, and I work for “MLM company X”, do you want to join me in my business?”

Hell no!

You simply build that relationship and get to know the person.  If you build that relationship with them, you gain their trust and respect.

So why aren’t you trying this in Facebook?

Instead try something witty or off the wall like, “Hey Cindy, glad to connect with ya here on Facebook.  Let me buy you a coffee!  Wait, no that only works in person.  Dang…let me check my notes on what to say here.”

I guarantee that will get you better responses than “Hi Cindy, glad to connect with you here on Facebook.  I’m looking forward to getting to know you.” blah blah blah…

Stand out from the crowd!


3.  Pitching Me on A Friend Invite

This is WORSE than #2.

If I get a friend request with a message in it pitching me on a business opp., I automatically decline that friendship.

If more people start doing that, I’m willing to bet that we start to see that activity cease.

Instead, leave a message saying, “Brian, simply wanted to connect with you here on FB ’cause you look awesome in your profile pic – meaning you seem like a real person.  Lets connect and see where this goes.”

Again, this will elicit a response.


4.  Not Replying to Messages or Comments

This is just dropping the ball and missing out on potential money.

And I’ll admit, I’m guilty of from time to time. But, I’m trying to do better.

See, when you look at Facebook, it’s all about networking.

So when you post a blog feed on your profile, and someone takes the time to comment on it, their network sees it.

When they go to see the full commentary, they’re expecting to see you involved in the commentary.

The more you’re involved and trusted for the content you’re producing, or replying to comments that people see on your profile, the more you’re trusted.

In a way, it’s like giving you a referral to their friend network, which means more eyes on you.

The same thing can be said of replying to messages.  Granted, their one on one.  But it’s still letting people know that you’re real.


My Brain Moved Too Fast

Apparently, I have  a  little to say on this topic, with some good ideas to help change the bad habits around.

So if you liked the “Things You’re Doing On Facebook That Are Killing Your Business – Part 1″, stay tuned for the next post on Part 2 where I break down some more ideas to help improve your Facebook strategies.

One thing you can do for me now is hit the little green “Retweet” and blue “Facebook Share” button at the top of this post.

Let your friends also know some things that might also be killing their business.  They’ll thank you for it in the long run!


Leaving No Network Marketer Behind,






What’s A “Pingback” and What Do You Do With Them?

Posted by Linus Ruzicka On June - 14 - 2010





When I started blogging, after I wrote a blog post I started getting these things called “Pingbacks.”

I remember thinking to myself, “what are pingbacks and what am I supposed to do with them?

(No, it’s not Sean Connery in “The Hunt For The Red October” saying “One ping, and one ping only!”)

So I kind of blew them off for a while.

Then I started promoting my blog posts into articles using the Unique Article Writer, and within hours of articles being submitted, I started getting pingbacks like crazy.

So I took it as a sign to start digging deeper to define a pingback for myself and my team.


What’s A Pingback?

I’m going to use an example of my blog and article writing.

I post something on my blog and submit it to the article sites.

The article site accepts my article that links to my blog post.  This automatically sends a pingback to my blog when both have pingback enabled sites.

My blog receives the pingback, then automatically goes to the article site to confirm that the pingback did come from my site.


So What Do you Do With Them?

After starting to receive this massive flow of pingbacks, I had to take a look at what to do with them.

So I posted this question to the source I typically go to when I have these sorts of questions: Better Networker forums.

In fact, here is the direct link to the forum post that I created:  What Do You Do With Pingbacks?

I’ll let you read  the information that I found inside of the forum post itself, but I will high-lite the most important part here.


This Is Why I Go To Better Networker When I Have A Question

Thanks to Kurt Henninger I was able to find my answer.  So make sure to drop by his site and give him some love as well.  This guy knows his SEO strategies!

Because of Kurt, I have been implementing a New 5-step strategy for dealing with pingbacks and working to get them indexed in the search engines for the last few weeks.

When you receive a Pingback from an article site or any other blog, simply take the web address of that specific article site and run it through these following steps:

1. Pingomatic – It’s part of the WordPress family.  All you do is submit the web address of the specific article you submitted and put it in the site, and click “Submit to Sites.”  It will submit that URL to 21 different services notifying them of your new posted article.

2. Digg, Delicious, Reddit, Mister Wong – Social Bookmarking sites.  We all know the power of these sites.

3. Ice Rocket – This is a free RSS builder.  What it does is set up an RSS feed specific to your article.

4. Traffic Mania RSS Bot – Take the RSS feed from Ice Rocket and submit it to this program.  It will submit the RSS feed you just created in Ice Rocket to the many different RSS directories.  There is a $19.95 per month membership for this.  It is a powerful tool if your are going to use this strategy, so judge if you’re going to use the tool (and yes, this is my affiliate link),

5. Google Blog Search – Simply submit that same RSS feed from Ice Rocket to Google Blog Search.


Honestly, That’s It

Really, there is nothing more to it.

Now you simply let the webcrawlers do their work and start indexing your articles that contain backlinks to your blog posts!

Can you say SEO power?


Well, There Is One More Thing…

Since I know that you found something unique and useful in this post and will likely help out others in trying to figure out what to do with their pingbacks, there are two little boxes at the top of this post – the Facebook Share and TweetME button.  Make sure to take 7 seconds and click each one for me.  I thank you in advance!


Leaving No Network Marketer Behind,






My 4 Step Formula to Blog & Article Success [Webinar Recording]

Posted by Linus Ruzicka On June - 7 - 2010





If you’ve been a member of my Mastermind team or a guest on our weekly mastermind marketing webinars, you’ll know that a few weeks ago I GAVE AWAY my Exact Step-byStep Formula for Blog & Article Marketing success.

It is a simple 15 piece checklist explaining everything I do from topic brainstorming, all the way down to keyword research, creating the post, and syndication.

But what I DIDN’T do was explain in detail what I actually do on each step, and more importantly, WHY I perform each step.

So I recently did a mastermind training webinar that explained in detail what I do on each step.

I broke things down into a Simple 4-step Process that is easy to understand and follow.

So in the next 45 minutes, you are going to find a detailed game plan explained to you here for the very first time.

If you’ve been looking for a Step-by-step guide to follow, this is it!

Here is that webinar recording now:
4 Step Formula to Blog & Article Success Video Recording

Now, you’re probably wondering why I’m giving this away for free.

My thought is, why not?

This business is all about helping one another out right?

Since I KNOW that you will get something from this, my thought is to pass it out, and give you a piece of me and what’s working.

Many on my personal team is using this strategy and finding early success with it, so why shouldn’t you?

All that I ask is that you pass it along to your friends also.

ALSO – up at the top of this post is a blue “Facebook Share” button and green “Retweet” button.  Simple click each one and let your friends on Facebook and Twitter know about it.

I appreciate the entire spread of fire on how this training is catching on.  And I have all of you to credit for it’s success.

Leaving No Network Marketer Behind,





P.S. – If you’re looking for more content heavy training resources that I’ve created, I think you might want to check out my “7-Day Attraction Marketing Blueprint” on the right of this blog page.



How To Convert Your Blog Traffic Into RESPONSIVE Leads

Posted by Linus Ruzicka On June - 3 - 2010




If you’re brand new to blog marketing, or even online marketing in general, there are Three things that you absolutely NEED to have a successful business online:

  1. Content To Attract Traffic
  2. Traffic, and lots of it.
  3. Ability To Convert Traffic Into Leads

If you’ve been in this industry for any time, I don’t need to tell you this – you know it already.


So, I’m Going To Assume Two Things:

One, you’ve got great content already attracting traffic.

And two, you’ve got great traffic volume (100 – 200 visitors per day or more) including familiar readers.

That’s The First Part of the Battle.

So now the question becomes, how do you monetize your blog traffic into responsive leads?


The Answer Is In The List

Without traffic, you have no leads.

That is why when someone comes to me and asks why they’re not growing in their online business, I have them take a look at their traffic.

You need traffic to get leads.

And more specifically, you need to be able to convert that blog traffic into leads to build your list.

When you have a list, you get in front of your prospects more often.

The more often they see your value to them, the more they know you, like you, and trust you.

And when people trust you, they buy from you.


“How Do You Build Your List?”

Like I said earlier, I’m going to assume that you’re already generating decent traffic to your blog.

So when it comes to your blog, the common answer is that you need a lead capture form, or squeeze page, to build your list.

You absolutely need this on your blog and your blog traffic needs to see and know about this form.

This is the way you capture qualified leads and build your list of subscribers.

The one purpose of a lead capture form is to convert your targeted blog traffic into responsive leads.


Here’s How I Make It Work:

When someone visits my blog, there are 4 spots that they will be notified of my lead capture form:

  1. My Welcome Video at the top of my blog.  I simply notify them of the form.
  2. Seeing the form itself on the right side of my blog.
  3. Within the post itself.  But this is indirect because what I really do is inform them of the form by leaving a compelling offer at the end of my blog post and direct them to the form on the right of my blog.
  4. My latest edition – the pop over lead capture form (this is converting the best).

In all three spots I ask them to enter their name, Email, and phone number into the form.

In exchange for their information, I provide them with something that is of higher value to them.

For you, it could be anything that someone would find important: a 7 -Day video training series, a free e-book, or an E-mail training series.  So long as it’s a topic that provides a solution to their problem.

And is compelling enough to get them to move to fill out the form and hit submit.


It’s Simple Math

The more traffic you get, the more leads you’ll get, the faster you build your list, and the more money you make. It’s that simple.

Here’s a picture of what I’m talking about:


Use These Rules To Help You Build A Compelling Offer:


Rule 1: Your offer has to be compelling!

It has to be an answer to a problem that your reader is having.  When you give a valuable solution to their problem, you are then seen as a value to their business.

Be creative and make sure to stir up a problem that exists for your readers to increase your opt in rates.


Rule 2: Your Compelling offer and Lead capture form should be good enough to do one of two things.  Either opt-in or not.

Don’t distract your readers by putting other information or links in this section.  You have one goal, and one goal only: convert targeted blog traffic into responsive leads.


Rule 3: Professional marketers track, compare, and test their marketing strategies.  So make sure that you have a way to tell if your compelling offer is attractive enough.

If you have 150 visitors on any day, and only 5 people opt-in to your form,  then you have a 3.3% conversion rate.  That is pretty low.  So you probably need to do some tweeking and test some different things in the offer.

Ideally you want a conversion rate of 15-20% or higher.

And if you really want some answers, send some of your friends and team to the offer to see what they think.  Would they opt in if they came across the offer?


Was This Compelling Enough For You?

Act now, and click the “Facebook Share” button and “Retweet” button at the top of the post. Only a few more remain. Operators, as well as your friends on Facebook and Twitter, are standing by. Thank you in advance!


Leaving No Network Marketer Behind,






10 Surefire Ways to Attract More Blog Subscribers – Part 1 of 2

Posted by Linus Ruzicka On May - 22 - 2010






There’s A Question That Keeps Popping Up.

“How can I attract more blog subscribers?”

Personally, I look at subscribers on the same level as pages-views or traffic.  Subscribers are the life blood of a successful blog, and I really wish that I had more of them.

So I hunted for ideas on how to start attracting more blog subscribers right away.

Here Is What I Found:


1. Make It Easy & Plain

As I have mentioned before in more detail, make your subscription options noticable, provide an e-mail alternative to RSS, and ask for the subscriptions.


2. Be Focused

Make certain you are targeting a specific niche, and the more specialized your subject matter, the better you will do. It’s key to step back and take a look at if there are sufficient readers in your niche. Is it better to discover now or six months down the road?


3. Provide a Bribe

Here’s a fun an sneaky one that I found recently. Now relax, it’s nothing illegal.

Here is a cool way to do it with RSS : If you’ve got a WordPress blog, use the free Feedvertising plugin to link to the download page for your free present. Since Feedvertising links only show up in the feed (and not in the post), only feed customers will see the link and have accessibility to the bonus.


4. Use Viral Ebooks

This is a spin on the #3.  Simply partner with your friends to let others GIVE AWAY your PDF E-book or maybe bundle it for sale with other products on their site. The PDF in turn promotes your blog, and you get free traffic in the return.


5. Dedicated Subscription Landing-pages

Create a page that’s sole purpose is getting a subscription, and push traffic to it from your blog, articles, forums, or actually any other source you would like. You may also forward it to a dedicated URL, and add in the moral bribe methodology  from #3 above to extend subscriptions.


One Last Thing

All that I mentioned above assumes that you are writing great content and providing value to your readers.  If you truthfully can’t say you’re doing your best work content-wise, start with that first.  But after you get that down, using some or all the above will certainly raise your customer count!


Remember

These are only the first part of my Top 10 Surefire Ways To Attract More Blog Subscribers to your Blog.

In the Coming days I want you to keep a look out for Part 2 which is going to be sure to add more value not only to you, but for your readers as well.

Blogging and content marketing is a “person” oriented strategy.  Meaning that if you aren’t writing for people and focusing SOLELY on SEO for the search engines, then you are missing the boat my friend.

Living, breathing humans are what helps to provide linking, viral spread of content, feedback, and of course networking.  To miss that part of the equation will do you harm in the long run.


For Further Training…

To learn more strategies on how to build more massive human traffic to your blogs and content, Register today for my Social media and Blog Transformation 7-Day Video Training Series.  It is like NOTHING you’ve seen before!

Register with your Name, E-mail, and Phone Number on the Registration Form to the Right of this blog.


Leaving No Network Marketer Behind,




P.S. – Share it “Yes, Linus I love this post, it is the COOLEST blog post EVER! I’m going to “Facebook Share” it for my Facebook friends by clicking the little Blue “Share” button on the top of this post right now.”




























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About Me

“Surgical RN Turned Attraction Marketing Strategist.” It\'s through that spirit of providing help to others in health care that I focus on providing help to struggling network marketers. Losing both parents at a very early age, I became very independent as a teenager and learned to \"think outside the box\" at an early age. That is what eventually led me to network marketing. I have grown my internet attraction marketing business by focusing on attraction marketing with emphasis on my blog, Social networking, free classified marketing, and of course PPC with generating leads at $1.00 -$2.00, or less. My blog is where I keep my subscribers and followers updated with my insider strategies, tips, and secrets to help make sure that \"no network marketer is left behind. Remember, true freedom is waking up each morning and deciding for yourself what you\'re going to do for the day!

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