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Who Is Linus Ruzicka?

Surgical RN Turned Entrepreneur – Helping Others Turn Their Businesses into Financial Freedom!

Archive for the ‘Sales Funnel’ Category

How To Convert Your Blog Traffic Into RESPONSIVE Leads

Posted by Linus Ruzicka On June - 3 - 2010




If you’re brand new to blog marketing, or even online marketing in general, there are Three things that you absolutely NEED to have a successful business online:

  1. Content To Attract Traffic
  2. Traffic, and lots of it.
  3. Ability To Convert Traffic Into Leads

If you’ve been in this industry for any time, I don’t need to tell you this – you know it already.


So, I’m Going To Assume Two Things:

One, you’ve got great content already attracting traffic.

And two, you’ve got great traffic volume (100 – 200 visitors per day or more) including familiar readers.

That’s The First Part of the Battle.

So now the question becomes, how do you monetize your blog traffic into responsive leads?


The Answer Is In The List

Without traffic, you have no leads.

That is why when someone comes to me and asks why they’re not growing in their online business, I have them take a look at their traffic.

You need traffic to get leads.

And more specifically, you need to be able to convert that blog traffic into leads to build your list.

When you have a list, you get in front of your prospects more often.

The more often they see your value to them, the more they know you, like you, and trust you.

And when people trust you, they buy from you.


“How Do You Build Your List?”

Like I said earlier, I’m going to assume that you’re already generating decent traffic to your blog.

So when it comes to your blog, the common answer is that you need a lead capture form, or squeeze page, to build your list.

You absolutely need this on your blog and your blog traffic needs to see and know about this form.

This is the way you capture qualified leads and build your list of subscribers.

The one purpose of a lead capture form is to convert your targeted blog traffic into responsive leads.


Here’s How I Make It Work:

When someone visits my blog, there are 4 spots that they will be notified of my lead capture form:

  1. My Welcome Video at the top of my blog.  I simply notify them of the form.
  2. Seeing the form itself on the right side of my blog.
  3. Within the post itself.  But this is indirect because what I really do is inform them of the form by leaving a compelling offer at the end of my blog post and direct them to the form on the right of my blog.
  4. My latest edition – the pop over lead capture form (this is converting the best).

In all three spots I ask them to enter their name, Email, and phone number into the form.

In exchange for their information, I provide them with something that is of higher value to them.

For you, it could be anything that someone would find important: a 7 -Day video training series, a free e-book, or an E-mail training series.  So long as it’s a topic that provides a solution to their problem.

And is compelling enough to get them to move to fill out the form and hit submit.


It’s Simple Math

The more traffic you get, the more leads you’ll get, the faster you build your list, and the more money you make. It’s that simple.

Here’s a picture of what I’m talking about:


Use These Rules To Help You Build A Compelling Offer:


Rule 1: Your offer has to be compelling!

It has to be an answer to a problem that your reader is having.  When you give a valuable solution to their problem, you are then seen as a value to their business.

Be creative and make sure to stir up a problem that exists for your readers to increase your opt in rates.


Rule 2: Your Compelling offer and Lead capture form should be good enough to do one of two things.  Either opt-in or not.

Don’t distract your readers by putting other information or links in this section.  You have one goal, and one goal only: convert targeted blog traffic into responsive leads.


Rule 3: Professional marketers track, compare, and test their marketing strategies.  So make sure that you have a way to tell if your compelling offer is attractive enough.

If you have 150 visitors on any day, and only 5 people opt-in to your form,  then you have a 3.3% conversion rate.  That is pretty low.  So you probably need to do some tweeking and test some different things in the offer.

Ideally you want a conversion rate of 15-20% or higher.

And if you really want some answers, send some of your friends and team to the offer to see what they think.  Would they opt in if they came across the offer?


Was This Compelling Enough For You?

Act now, and click the “Facebook Share” button and “Retweet” button at the top of the post. Only a few more remain. Operators, as well as your friends on Facebook and Twitter, are standing by. Thank you in advance!


Leaving No Network Marketer Behind,









When My Mind Starts To Wander

I started thinking about this post the other day on a drive home from Seattle.

When someone creates a “review” for a particular MLM company, person, lead system, or whatever – wouldn’t you want one from someone who’s been there from Day 1 instead of a newbie in the system just getting their feet wet?

Now, I mean no disrespect to newbies.  I’m still a newbie in terms of A LOT of things – like SEO and blog marketing – and of course I like to think I’m doing well enough at it.

But one of the things I’m not a newbie at is My Lead System Pro.

In fact, I’m one of the original members joining the system in July 2008 – even before they went live in August of 2008.

So I thought that it’s high time someone wrote an honest MLSP review as I know all about it since I’ve been a member from the beginning.


MLSP Review

Recently, MLM Lead System Pro changed their name.  Their new name is now My Lead System Pro – either way MLSP works just as well, and most members simply refer to it by this acronym.

Regardless of the name change, it’s still the same fantastic lead generation system that was launched in Aug 2008.  The brain trust behind MLSP is Norbert Orlewicz, Todd Schlomer, and Brian Fanale.

My Lead System Pro was made by these three entrepreneurs for a few reasons. One being to alter the face of internet marketing as we all know it.  Don’t you think it’s time to change the face of network marketing as well?


What is My Lead System Pro?

MLSP is a completely customizable, generic, entirely brand-able, utterly duplicatible online lead generation sales funnel that anyone can use irrespective of whatever network marketing business they’re in.

The fact that MLSP is generic, you can plug in ANY MLM company at the end of the MLSP sales funnel.  The sole point of MLSP is to generate traffic to your lead capture pages, and attract them to complete a lead capture form on your website.

MLSP gives each network marketer what they require : the coaching to generate more leads, and the wherewithal to basically go out and capture those leads in very little time with as tiny cost as possible.

The system is very straightforward to line up. The 1st part is a step-by-step process, which leads into marketing techniques, then affiliate marketing programs to give you more cash flow into your business DIFFERENT from your first company, and then ultimately introduce your primary company at the end.


Feel a Bit Technically Handicapped?

When I started, I know that I was.

I had tried creating my private lead capture pages before, without any success.

When I dove into the set-up with MLSP, it felt a bit daunting.  Customised web sites, squeeze pages, auto-responders, marketing training, videos, etc.  Fortunately the brain trust at MLSP directs you thru a straightforward map to help set it all up.

By giving you everything that MLSP has, you can then turn around and give other MLM’ers the same value that you’re getting.

This helps to build that ever vital relationship with your leads.  If you haven’t figured it out yet, that relationship is important to your internet marketing success.


Me?  I’m A Leader?

With MLSP, you’re a leader simply in the idea that you’ve positioned yourself with a library of knowledge that puts you in a position that 95% of other network marketers have no idea even exists.

You’re probably asking, how can I do this without making ANY money in the network marketing industry in the past?

Look, folks want an authority figure to show them the way to build their business on the internet.

They are not attempting to find another business venture because they already have one.

Why don’t you give them something that they don’t already have?  A leader, marketing training, a society of professional marketers, and a dublicatable system to help them teach other marketers to follow in their steps!


The Advantages

Well, there are 2 advantages of Online MLM Lead Generation and I hinted at one of them already:

1.  Approaching friends and family is a thing of the past.  The first time you joined a MLM company and failed, you lost all credibility with that person. So what makes you believe they would wish to join you in your present company?

It’s time to join a system that helps you to market to other network marketers – the target market you should have been looking at from the beginning.

2 – MLM Lead generation IS duplicatable. Take what you have found success with, and pass it along to your team.

Any successful upline will tell you that duplication is the secret to success.

Now you understand some of the advantages of MLSP, and why I wrote this MLSP Review.


Hungry For More?

Every online marketer needs a Powerful and Personal Sales Funnel like MLSP to boost their own Network Marketing business.  To learn how you can get your own MLSP sales funnel, enter your Name, E-mail, and Phone Number in the “Prospect Attraction Guide” form on the Right of this page.  Being one of the original members of MLSP, I will teach you how to create your own Lead Generation Sales Funnel.

As an added bonus, I will deliver my 7-Day Attraction Marketing Blueprint to your inbox for FREE.  Inside I will teach you how to market on a monthly budget of less than $75 per month and how to attract your own leads for FREE!

Leaving No Network Marketer Behind,







[Webinar] Conquer The Internet – What’s All The Talk About?

Posted by Linus Ruzicka On February - 22 - 2010

Conquer The Internet – What’s all This talk About?

In case you’ve missed it, myself and 3 other marketing strategists have teamed up, and now we are paying forward to you a combined 14 years worth of knowledge in the network marketing industry.

Together, we’ve shortened the learning curve for our own individual teams, and we want to pass that knowledge along to you.

If you’re looking for someone to show you the ropes of how to market online  - with a team approach – this is the mastermind group to help you out.  You KNOW this is easier as a team!

Our marketing system is killing the competition – and you’ll find out more about that in the webinar as well.

So let me be the first to welcome you.  Here is your chance to see what we’re all about – so lets get the training started this week!

Consider yourself in the “Elite”.

This week we are going to dive into the newest addition to our MLSP marketing arsenal – “Conquer The Internet” DVD and personal sales funnel campaigns for “Conquer The Internet”.

Registration is free.

Title:     What’s Up With All This Talk About “Conquer The Internet”?
Date:     Tuesday, February 23, 2010
Time:     6:30 PM – 7:30 PM PST

Reserve your Webinar seat now at:

https://www1.gotomeeting.com/register/899259401

See You Teusday Night at 6:30pm PST

God Bless



MLM Lead System Pro (MLSP) – What is MLM Lead System PRO?

Posted by Linus Ruzicka On August - 22 - 2009

What  is MLM Lead System PRO – or better yet known as MSLP?

It’s a bird, it’s a plane, it’s an MLM company…no wait….

Well, no superman puns here, but it might as well be superman.

You’ve heard the name, visited the website, seen the videos, and maybe even seen its co-creators Norbert Orlewicz, Brian Fanale, and Todd Schlomer – all top income earners in the network marketing and direct sales industry.  Why did they create MLM Lead System Pro?  Easy answer – to show people how to totally CRUSH their competition!

These guys mean business and want you to dominate your specific network marketing company – and do it all over the Internet. That means using a powerful system like MLM Lead System Pro for absolute killer lead generation marketing.

But you’re probably still wondering just what exactly is MLM Lead System Pro?

Well today you get your answer!

I’m providing you this answer because so many people have this general question when they visit either the main MLSP website or any member’s individual website promoting MLSP.

Given the fact that I am here to help you out and not confuse you more, I’m providing my best information, data, resources, and links possible.

The Basics

MLSP is a totally customizable, fully brand-able, completely duplicatible online lead generation sales funnel that anyone can use regardless of whatever network marketing business they are in.  (If you need to learn more about what a Sales Funnel is, visit my blog and attached video explaining in detail how sales funnels work:  Sales Funnel Explained).

The fact that MLSP is generic is just one of the reasons of what separates MLSP from so many of the other lead generation systems out there on the internet today.

The sole purpose of MLSP is to drive traffic (leads) to your designed lead capture pages, introduce them to you via videos, and attract them to fill out a lead capture form on your site.  This in effect weeds out the “tire kickers” & opportunity jumpers, and captures the serious marketers who are looking to take their network marketing business to a new level using attraction marketing.

MLSP is unique in its overall set-up.  It provides exactly what every network marketer needs:  a way to generate more leads, and how to generate those leads in as little time and with as little cost possible.

The step-by-step set-up, the online marketing strategies training, affiliate programs to line your sales funnel with positive cash flow, and finally introducing your leads and prospects to your final destination – your primary network marketing company – to build your residual income on auto-pilot.

MLM Lead System Pro makes all the technical work of building a successful network marketing business online a total breeze.

Not Technically Sound?

I know that I’m not!  I have tried creating my own lead capture pages in the past.  And they were BASIC.  So I was a bit intimidated when it came to doing things in MLSP like creating customized websites or capture pages, tying in an auto-responder, figuring out the training I needed, the simple task of video creation on your capture forms, and following up with your leads.

But it’s all laid out for you in a simple format in MLSP.  It’s essentially all done for you!

What I’m getting at is that by providing you with as much value as possible, you can turn around and provide other network marketers (your leads) the same value.  This opens the door to start building the most critical element in ANY network marketing career – Building relationships with those leads.  By providing value and exactly what people are looking for creates nothing but trust and respect.

With that trust and respect it makes you an authority figure, a professional, and a leader in the network marketing industry.  You are a leader simply in this positioning even without making ANY money in the network marketing industry.  People see you as the mentor and will follow you because of this.

People are looking for authorities to show them the way.   They aren’t looking for another opportunity or gimmick.  They want someone who can – pardon the Jerry Maguire quote, but “Show Me the Money.”

The Benefits

What are the benefits of generating leads online versus the old fashioned way of approaching friends and family?

Well, there are two benefits of MLM lead generation and I sort of alluded to one of them already:

1. You no longer have to approach your friends and family!  If you have been in any network marketing business over the years, you’ve probably already approached them and used up your credibility when you were unsuccessful.  So why would they want to join you now?

2. Network marketing lead generation is duplicable.  You can pass what you’ve learned and tested on to your teams and downline.  Any successful network marketing business will tell you that one of the main components of success is duplication. Anyone can buy leads and work them over the phone or through the internet with the use of an auto-responder working for you 24/7.

Now that you understand some of the benefits of MLSP, I simply invite you to take a tour of this super sweet system that does it all for you!

Here are some links to two videos that I created that explain the basics of what is a sales funnel and the Tour of MLSP.  I invite you to take advantage of them and start implementing them into your network marketing business today!

Video #1 – What is A Sales Funnel?

Video #2 – MLSP Tour

If You’re Wanting to create a Powerful and Personal Sales Funnel for your Own Network Marketing Business, put your Name, E-mail, and Phone Number in the “Prospect Attraction Guide” form on the Right of this page. I will teach you how to create your own Sales Funnel on a budget of less than $75 per month and how you will be able to attract your own leads for FREE!

As an added bonus, I will deliver my 8-Day Attraction Marketing Blueprint to your inbox for FREE.

Leaving No Network Marketer Behind,







Rehash: Linking a Sales Funnel with Attraction Marketing

Posted by Linus Ruzicka On June - 22 - 2009

Using This Simple Tool To Make Money On Auto-pilot?

Posted by Linus Ruzicka On May - 19 - 2009

This morning I’m going to discuss how to create a marketing sales funnel.  One that ALL of your prospects get moved through so you’re making cash while you’re eating dinner, watching a movie, hanging out with your kids, or kicking back on the beach.

And yet 95% of network marketers DO NOT USE IT!

This simple tool will EDUCATE your prospects automatically (kind of like I’m doing here) so you don’t have to manually keep sending people information.

It will stay in touch with your prospects 24×7 and will help brand YOU as the leader you need to become if you ever want to make serious money in this industry.

And you can literally promote absolutely anything you want (as long as it is of value to your prospects).

And it is CRITICAL to your success.

It’s called an email auto-responder.

This is how all the top producers do business and is necessary to ANY internet business!!

Using an autoresponder allows you to have MULTIPLE streams of income.

I personally have over 14 sources of income that ALL of my prospects get exposed to at some point through my on-going communication with them.  This pays me THOUSANDS of dollars per month regardless of whether or not they join my primary business.

There is no question here…if you want to be a top producer you must be building YOU and your own list, period. We’re going to teach you how to monetize that list in the upcoming days.

Get your very own automated email auto-responder here:  www.Aweber.com

It’s time to start generating your own leads, funneling them through your own professionally created squeeze page, and guiding them through your carefully crafted marketing funnel if you want to join the ranks of the elite.

This is the ONLY way top earners market online… Come join the 3% who have figured it out:

ProspectAttractionAlliance.info/training

Linus Ruzicka

What Is A Sales Funnel?…You’re Speaking Greek To Me

Posted by Linus Ruzicka On March - 30 - 2009

Hun, You’re Speaking Greek To Me…What Is A Sales Funnel?

My wife has an extensive computer and I.T. background, and she’s fairly keen on web site design and HTML code.  Before she took on the full time job of being mom, and heck, even now, she talks computer language that I simply don’t understand.  I’d always tell her I had no clue to what she was talking about.

Now here I am as an internet marketer, and of course we have lingo that we use that most people have NO CLUE about.

I know I didn’t when I first started.  I remember reading Mike Dillard’s “Magnetic Sponsoring” almost two years ago and asking “What the hell is he talking about?”

Fast forward 2 years and now I’m answering people’s questions: “What is a Funded Proposal?” and “What is a Sales Funnel?”

Sales Funnel

A sales funnel is typically seen with a marketing system.  It all starts with your marketing methods. That’s essentially the opening to the funnel.

You have your marketing resources that attract prospects into the funnel. They enter by filling out the form on your PERSONAL lead capture page. I say “personal” because leads aren’t going to opt in on a company replicated lead capture page. They want a leader, not a business.

You are the leader they’re looking for – not a magic juice, pill, phone plan or travel package.

The Auto-Responder

There are different things you want in the messages. First, a message welcoming your leads into your site and setting the tone of what to expect from you.

There are several things to offer to people via the auto-responder – information to help build your rapport, links to valuable training, and information so that your leads can learn more about you.

Another way to get to know your leads is to call them.  If a lead includes their number on the form, give them a call!  It is an immeasurable way to build that relationship.  There are a TON of marketers out there that NEVER do this.  Imagine how you will stand out from the crowd just because you took 10 minutes to call.

You can include a newsletter that includes the training that you offered on your lead capture page. This is another way to promote you as a leader because you’re giving away your valuable strategies for free.

Note – you’re not slamming them with your business right off the bat. You subtly introduce them to that later. You use the auto-responders to tell them about you, help build your relationship, and put in your training, strategies, tips, and affiliate links.

The Funded Proposal

The funded proposal is vital to your sales funnel. It‘s the process of the selling of an inexpensive but useful product to cover the costs of your business, then introducing your business after your leads have gotten to know you.

What it does is fund your business long enough with immediate profits so you can advertise more.

Other reasons for a funded proposal:

1. When you have someone that purchases affiliate products from you, you now have an existing customer including their contact information.  It is much easier to introduce them to your business later on rather than a “cold” prospect.

2. Because of the help you’ve already provided in your messages, you’ve positioned yourself as a leader, not a salesman. You’ve offered them a solution, strategies, and help.

3. The information they’ve already bought from your affiliate links or your written material is educating & training them. Later, if they choose to become a part of your team, they’re already trained.

4. The biggest problem with anyone joining a MLM business is that it can take FOREVER before they feel any sort of positive cash flow. The funded proposal eliminates this problem. Your leads and team get into positive cashflow sooner.

Back to the Sales Funnel

One thing I always do is provide more of me.  I simply compose one message with all of the links to my social networking sites.  All of those social sites contain training and strategies that my leads then get for free.

So whenever I post in those sites, my leads can get updates from me instantly.

The leads that get this far into the sales funnel are highly qualified leads. They’ve gone to my lead capture page, they’ve received my auto-responder messages, and I’ve talked with them on the phone. They’re attending the trainings.  I’ve been building a relationship with them.

The next step is the end of the sales funnel – the introducing my primary business.
This is where you hope to drive ALL of your leads.  Fall out will happen no matter what sales funnel you’re using. But the ones that make it this far are introduced to my primary business.

They are introduced through several different avenues – such as my blog or Facebook.  I simply send a message when the timing is right.  When I’ve done a good job with providing training for my leads and built that relationship with them, they will join my team because they see what I can bring them.

Really, That’s it!

A sales funnel explained from top to bottom.

This is how the top income earners make money online.  There is no selling, no cold calling, no chasing family or friends.  Its attraction marketing that attracts other network marketers to you and what you have to teach.

I hope that these terms are a little less “Greek” to you now and that they make more sense.

It would have been a lot easier on me if I had known what they all meant when I started my network marketing career.  I would have saved a lot more money, had more leads into my system, and more cash flow into my business.

That’s why I wrote this article.  To make things a little more clear to you, especially if you’re just getting started in your network marketing career.

Knowing that some people are more visual learners, I created this video below here to actually show you the flow of leads through a sales funnel.   Click the video below to watch it.

To Take a 2-Week Test Drive For $1.00 of This Exact Sales Funnel and Have it Start Generating Leads and Cash for you, Click Here Now!


























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About Me

“Surgical RN Turned Attraction Marketing Strategist.” It\'s through that spirit of providing help to others in health care that I focus on providing help to struggling network marketers. Losing both parents at a very early age, I became very independent as a teenager and learned to \"think outside the box\" at an early age. That is what eventually led me to network marketing. I have grown my internet attraction marketing business by focusing on attraction marketing with emphasis on my blog, Social networking, free classified marketing, and of course PPC with generating leads at $1.00 -$2.00, or less. My blog is where I keep my subscribers and followers updated with my insider strategies, tips, and secrets to help make sure that \"no network marketer is left behind. Remember, true freedom is waking up each morning and deciding for yourself what you\'re going to do for the day!

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